What are goals?
A user's goal is what they want to achieve when they use your product or service. Understanding the user's goal is essential for designing products and services that are effective and easy to use.
How to identify goals
You can identify the user's goal through a variety of methods, including:
User interviews
Surveys
User feedback
Observing user behavior
How to use goals in user personas
Once you have identified the user's goal, you can use this information to:
Design products and services that help the user achieve their goal
Make it easy for the user to understand how to achieve their goal
Provide feedback to the user on their progress towards their goal
Celebrate the user's success in achieving their goal
Example 1: if you are designing a new e-commerce website, the user's goal is likely to purchase a product. You can use this information to design the website in a way that makes it easy for users to find the products they are looking for, add them to their cart, and complete the checkout process.
Example 2: The 70-year old woman's goal is to maintain her health and well-being so that she can continue to live independently in her own home and community. She also wants to be able to access healthcare services when she needs them, without having to travel far.
